August 27, 2007
August 24, 2007
2. The same necklace will also be on an upcoming episode of Beads, Baubles and Jewels. Yipee!
August 21, 2007
These images were taken by Beverly Herman, aka my mom. These are the before and afters.
All of these pictures were taken with the same camera. She had thought her camera was out-of-date and not able to take adequate photos for her website and etsy shop. She has a Kodak Easy Share LS753 with 5 mega pixels that she has had for about 5 years.
What did she do different?
1. She used the macro lens feature on her camera.
2. She used a desk OTT-lite that has a true color spectrum bulb. (I need one!)
3. She took her photos on her desk on a sheet of white paper.
4. She used the level option on her Photoshop program to adjust the light levels on her image. See Lori Greenberg's article on photographing beads and jewelry for detailed instructions.
She has been working to update her etsy shop with her new photos and I can't even begin to tell you what an amazing difference her new pictures make!
August 20, 2007
August 19, 2007
Why should you take extra care in the first image that you choose for your etsy listings?
1. It's the first thing customers see when they arrive at your shop. Better photos mean a higher chance of having your item clicked on and that could lead to more sales.
2. If you don't wow them with the first photo, shoppers will hit the back button, not the next photo.
3. It increases your chances of being chosen for treasuries, which is more free advertising for your shop.
So what makes a front-page-treasury-worthy photo?
Here are two links with everything you need to know about improving your product photos:
Photography tips from the EtsyWiki
August 17, 2007
New beads include cuff beads in teal and golden branches with either 3 or 6-hole designs, $15.00.
Small sets of disk beads, 5 for $10.00. You can choose teal or golden branches or cherry blossoms.
Wafer beads also come in the teal, golden or cherry blossom colors. These are my favorite beads, they have so many possibilities! A set of three for $18.00.
To celebrate the launch of my new beads I'm offering free shipping on orders through Monday. Use discount code M2007.
August 16, 2007
I love the color combination that Cindy from Sweet Bead Studio used to compliment the teal, blue and brown combination of this art bead. You can read a little more about Cindy and her designs on her blog.
August 15, 2007
I enjoyed my week away from the computer, although I didn't stay off like I thought I would. I'm an email addict, what I can say. I need help. : ) Nor did I get much done other than hanging out with my girls. With only 2 weeks left of summer vacation, I want to spend a little less time working and more time with them.
Overall my week away made me realize I need to get a life outside of work. I've come up with a schedule to help me organize my time a little better. It's not always easy being the boss and figuring out these things as I go along. I also need to go back to set hours instead of feeling like I should always be working on something. There are only 24 hours in day, I can't work all of them! Finding that balance between creating, working, family and time for myself is not as easy task, but a priority for me now.
This week I'm catching up on orders, getting a few new additions up on my website and I've been makin' wafers to share with you all tomorrow. I just love those wafer beads!
Extra brownie points will be awarded if anyone can recommended good campgrounds/parks in the Texas Hill Country area.
August 6, 2007
What will I do without email or the internet for a whole week?
1. play with my kids
2. clean my studio
3. make some new jewelry, just for me
That's my to-do list. Sounds pretty wonderful. I'm also going to bake zucchini bread, sew some teddy bears with my girls, go to a lake, swim at the local pool. Work in my yard. Make an outdoor room on my porch to enjoy at night. Roast some s'mores. Celebrate my birthday by watching a meteor shower.
Hope you find some time this week to enjoy the little things!
p.s. my humblebeads and etsy shop are still open. Orders will be shipped out when I'm ready to jump back into work on the 13th.
August 5, 2007
The Etsy Texas Crafters (ETC) street team is hosting a special promotion today called 1st Monday. It's a monthly event when the ETC team promotes all the talent from our great state. You can see the list of deals from each shop here.
All day I will be posting new work, offering surprise deals and giving away Texas-size free gifts with each purchase. Check back at my etsy shop often throughout the day!
I'm planning on going to New York in September for the ETC Trunk show at the Etsy Labs in Brooklyn! I'll take any excuse to head to NY, it's my favorite big city.
August 4, 2007
About an hour a day. Sometimes more, if I'm being social or researching things in the forums. It only takes a few minutes to upload your listings. (Photographing & fixing photos is a different story!) I spend a few minutes each day in the forums, adding my listings to the promotion threads and checking in with the street teams. It's better to list a few items throughout the day than all at once.
Does it help your sales to belong to the different groups?
Yes, a lot of my sales have come from the street teams and from their promotions.
Does blogging help your sales? (not necessarily Etsy, but . . . )
Blogging helps any online sales. Relevant blogging to your target market is the key. Commenting on blogs is just as important as posting on your own.
Do loose beads sell better than jewelry or is it pretty equal?
I list mostly beads, but I have been surprised by the amount of jewelry that has sold including some of my more expensive bracelets.
Who did your banner & avatar? (I did notice that a few Etsy sellers offer)
I do all my own graphic design work. There are some great designers on etsy who will do it for you for a song.
What size do you make your photos?
On www.etsywiki.com it has a section on photo tips. I do mine at either 860 or 430 pixels wide.
And does the appearance of your shop affect your sales? (your opinion)
Yes, I would study some of the top shops and see what makes them stand out. You really have to make your store artsy to attract customers. There is a big difference in ebay and etsy photos. Again, just looking around will give you a good idea.
And when you mentioned aggressive marketing, what did you mean? Can you give me some details?
I spend about a 1/3 of my day marketing online and off. I participate in message board groups, flickr, myspace, other social networking sites, blogging, creative challenges, my email list, and yahoo groups.
I’m getting a sense that the Etsy members really make the bigger part of the sales. In other words, they seem to support each others’ businesses.
Etsy really is a community, but there are a lot of buyers who don't sell. It's a fun place to shop. Look around at the Treasuries, time machine and shopping by color. It's just fun!
Hope that helps. Look around, ask questions, do some research and then jump in. Competition is tough and you need to have a plan if you are going to stand out.
August 3, 2007
With only a few weeks left of summer, I have decided to take a radical step and take a week off. I'm going to enjoy spending time with my girls, cleaning up and organizing the studio and exploring a few projects for myself that I keep putting aside. I need time to reflect and recharge.
I'm going to turn off this computer for the week. It may kill me, but I'm determined to take a much needed break.
It's also my birthday next week, so now is a good time to take a step back and decide where I want to go and how to best spend my time getting there.
Feeling burnt out too? Here are a few resources to help you get back on track.
*Declare an Artist Retreat Day at home.
*How to survive creative burnout.
*Download the artist's survival kit from Keri Smith.
*Inspire me Thrusday, for a quick creative kick in the pants.
August 2, 2007
Tara from Sadie and Leo paired these sweet Pink Cherry Blossom Disk Beads with a fresh mix of silver and icy seed beads. Couldn't you just see this with white capris and a pink tank?
Do you have a high quality photo of jewelry you created using some of your favorite Humblebeads? Email me the link or photos, I'd love to feature you and your shop or blog here!
Check out the etsy shop for clearance specials and a free shipping offer.